Truck Marketing Institute
Choose a Course by Make Below
Select for light-, medium- and heavy truck training.
General Courses provide non-make specific training for fleet & leasing personnel that is ideal for those working with multiple makes, used vehicles, or a developing product line.


Select below to download a 43 page PDF Sample of our Course IV: Mid-Range Diesels textbook. Course IV Heavy-Duty book. This book may have color enhancements found only in the optional eBook version of the textbook.

“The more you know, the more you sell”

Give your staff a sales edge in a competitive market. More than 63,600 truck industry professionals have completed TMI distance-learning courses, increasing both product knowledge and sales confidence. Our training is self-paced and cost-effective — this investment pays dividends in greater sales revenue, customer satisfaction and employee dedication. As one TMI graduate wrote: "The More You Know, The More You Sell."

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Our distance-education provides offers ten-lesson courses to cover the full range of International trucks and tractors. These courses cover fundamental truck knowledge and product specific exercises. For Class 8 coverage we offer offer our Course III Heavy Duty trucks and tractors in this ten lesson course. More information on this course is under the International Heavy-Duty menu at the left, or click here!

INTERNATIONAL Units 1 though 3: Medium Heavy Duty Training Courses

To Enroll: Click on the color text link above to get our Application form to fill-in and return by email, fax, or mail. Or call 800-447-1251.

International Product Training

We offer distinct stand-alone courses endorsed by International. These courses provide training on two levels: generic coverage of fundamental truck knowledge, coupled with International product specific application exercises. On this page are descriptions of mediumd-Duty courses. For heavy-duty coverage see the menu at left for International Heavy-Duty training.


Medium-Duty Basics A great introduction for those new to truck, Unit 1 is a 10- lesson course that covers the basics of the CT-400 product data book and the MV and HV model lines. The cost for this in-depth medium truck product training is US$695 for USA and Canada. 2020.


Mid-Range Diesels Unit 2 provides advanced training, about 50 hours of study time is required for this ten lesson course using our 354 page textbook to provide full coverage of Class 5-6-7 diesels. The tuition is $795 per student.

GET THE eBOOK: The textbooks are available as an enhanced PDF eBook in addition to the printed version. Using Adobe Acrobat reader students scroll through, read and search, the textbook while completing the open book tests after each lesson. This is a $30 option with the course.

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Our LT-2 course was developed around a generic product line providing broad spectrum knowledge for truck specialists. Topics and examples utilize a TMI-created Shadow line of SUVs, crossovers, pickups, light- and medium-duty chassis-cabs. These TMI Shadows fully represent the current mix of Class 1-5 trucks sold in North America. The product familiarity can transfer to specific makes while providing knowledge beyond a single brand focus.

GET THE eBOOK: The textbooks are available as an enhanced PDF eBook in addition to the printed version. Using Adobe Acrobat reader students scroll through, read and search, the textbook while completing the open book tests after each lesson. This is a $30 option with the course.


Business sponsored enrollments are treated as company property. If an active course is not completed for any reason the value of the “unused” lessons can be credited to enroll another employee. To enroll, or if you have questions, call us toll-free at 1-800-447-1251. Now is the time to consider this cost effective product training for your staff.


UNIT 2: Mid-Range Diesels

Lesson 1: Truck Weight Ratings: Classes and Groups, Chassis Types, Cab Types, Dimensions, Fuel Supplies and Costs.

Lesson 2: Inflation, Diesel vs. Gasoline, Depreciation, Expense Deductions, Leasing, Financing.

Lesson 3: Why Diesels are Fuel-Efficient, Engine Performance Terms and Measurements, Torque & Power, Inner Workings of Diesels, Engine Specifications, Engine Rebuildability.

Lesson 4: Axle Ratio—Key to Truck Performance, Geared Speed Equations, Power Demands, Calculating Top-Gear Performance, How to Determine Net Power Required.

Lesson 5: Low Speed Performance, How to Gear for Gradeability, Transmission Ratios and Geared Speeds, How to Make a Shift Chart, Rear Axle Functions, Types and Gearing.

Lesson 6: Selecting the Best Driveline Combination, Transmission Types, Clutches and Prop Shafts Power Take-Offs.

Lesson 7: Truck Weight Distribution, Body and Wheelbase Lengths, Guidelines for Gross Weight Distribution, Tractor-Semitrailer Weight Distribution and Dimensions.

Lesson 8: GAWRs and GVWR, Frame Designs, Front & Rear Suspensions, Steering Systems, Choosing Tires, Tire Sizes & Dimensions, Tire Types, Wheels and Rims.

Lesson 9: Brake Systems, U.S. FMVSS-121, Weight Transfer During Braking, Retarder Devices.

Lesson 10:  Temperature Control, Diesel Fuel Systems, Electrical Systems, Terms and Components, Special Bodies and Equipment, Final Result: The Right Truck for the Job.

Lesson 10: How to perform power, weight and cost calculations using metric formulas.

Index Subjects and Terms


UNIT 1: Medium-Duty Basics

Lesson 1: Introduction to Market and Models: Truck Types and Terms, Your Model Line.

Lesson 2: Gross Weight Rating Systems: GVWR and GAWR, Fundamentals of Weight Distribution.

Lesson 3: Weight Distribution of Abnormal Loads, The How and Why of GAWR.

Lesson 4: The Frame, Front and Rear Axles, Component Design, Ratings.

Lesson 5: Tires, Wheels, More insights into GAWR.

Lesson 6: Springs and Shock Absorbers. Brakes: Effectiveness, Types, Deceleration and Weight Transfer.

Lesson 7: Fundamentals of Performance: Torque, Horsepower, Power Curves, Fuel Efficiency.

Lesson 8: Applied Truck Performance: Power Losses, Power Demands, Performance Prediction.

Lesson 9: A/B Transmission Functions, Mid-Speed Performance determinations, Choosing Transmission and Axle Combinations, Selecting Axle Ratios.

Lesson 10: A/B Diesel Engines: Pros and Cons, Application. Electrical Systems: Terms, Components, Selection, Emission Controls, Options and Accessories, Special Equipment.

Appendix Tables & Data: Weights & Measures, Terms, Dump Body Applications, Weight Distribution, Tire Capacities, Power Losses.

Glossary: Truck Terms.

Index Subjects and Terms.