Truck Marketing Institute
Choose a Course by Make Below
Select for light-, medium- and heavy truck training.
General Courses provide non-make specific training for fleet & leasing personnel that is ideal for those working with multiple makes, used vehicles, or a developing product line.

Class 1-8 training for:

Franchised Truck Dealers
OEM Sales & Support
Used Truck Dealers
OEM Engineering Staff
Truck Fleet Buyers
Government Equipment Buyers
Rental & Leasing personnel
Truck Finance Companies
Body & Equipment Builders
  and Dealers
Specialized Apparatus Builders
Commercial and RV Upfitters
Truck Component Suppliers

Distance
Education
Courses
in
Truck
Selection
and Applications

Precision Truck Training
Text Book Samples

Select an image below to download a PDF sample of the Precision Truck Training text books. Each book sample is from 22 to 28 pages and will include a complete table of contents for the text.

LIGHT-DUTY

Chevrolet Light Trucks

Course I, Basic Training

Course 1 Chevy cover

The classic starter course for Chevrolet or GMC focused light-duty poduct and technical training.

Course I, Basic Training
GMC Light Trucks

Course 1 GMC cover

COURSE LT2:

Light Truck Essentials

Advanced General Training

The Light Truck Essentials course provides advanced light-duty training that is non-brand specific.

 LT2 cover

The LT-2 Course is great for New & Used Truck Sales, Leasing, Fleet Buyers, Upfitters, Supplier, and those working with multiple makes. This is also good follow-up training after our GMC or Chevrolet Course I.

Medium-Duty

Course II, Basic Training

Course 2 cover

Course II is basic training for anyone buying, selling or working with multiple makes of Class 3-7 trucks. No sample is available at this time.

COURSE IV

Mid-Range Diesels

Advanced Medium-Duty Training

 Course 4 cover

General Make Training

Course IV provides in-depth Class 5-6-7 diesel coverage.

HEAVY-DUTY

Trucks & Tractors

Course III, Heavy Truck Training

 Course 3 cover

Course III is training in advanced sales engineering and specing of Class 8 vehicles.