Truck Marketing Institute
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Choose a Course by Make Below
 Select for light-, medium- and heavy truck training.
 General Courses provide non-make specific training for fleet & leasing personnel that is ideal for those working with multiple makes, used vehicles, or a developing product line.

Class 1-8 training for:

Franchised Truck Dealers
OEM Sales & Support
Used Truck Dealers
OEM Engineering Staff
Truck Fleet Buyers
Government Equipment Buyers
Rental & Leasing personnel
Truck Finance Companies
Body & Equipment Builders
  and Dealers
Specialized Apparatus Builders
Commercial and RV Upfitters
Truck Component Suppliers

Distance
Education
Courses
in
Truck
Selection
and Applications

Precision Truck Training
Text Book Samples

LIGHT-DUTY

Chevrolet Light Trucks

Course I, Basic Training

Course 1 Chevy cover

The classic starter course for Chevrolet or GMC focused light-duty poduct and technical training.

Course I, Basic Training
GMC Light Trucks

Course 1 GMC cover

COURSE LT2:

Light Truck Essentials

Advanced General Training

The Light Truck Essentials course provides advanced light-duty training that is non-brand specific.

LT2 cover

The LT-2 Course is great for New & Used Truck Sales, Leasing, Fleet Buyers, Upfitters, Supplier, and those working with multiple makes. This is also good follow-up training after our GMC or Chevrolet Course I.

Medium-Duty

Course II, Basic Training

Course 2 cover

Course II is basic training for anyone buying, selling or working with multiple makes of Class 3-7 trucks. No sample is available at this time.

COURSE IV

Mid-Range Diesels

Advanced Medium-Duty Training

Course 4 cover

General Make Training

Course IV provides in-depth Class 5-6-7 diesel coverage.

HEAVY-DUTY

Trucks & Tractors

Course III, Heavy Truck Training

Course 3 cover

Course III is training in advanced sales engineering and specing of Class 8 vehicles.